The November 5 Planning Committee meeting will consider a request to hide scaffolding on the Beneficial Building with a banner. The request is set out on the Council website, and in a PDF.
The request says
This application is for the installation of three temporary large format PVC mesh banners, including advertisements, attached to scaffolding on the north, west and south elevations of the Beneficial Building. The banners would display a 1:1 image of the building underneath, whilst renovation and re-cladding works are taking place.
Here are the North and West elevations.
Planning guidance ’states that advertisements can be controlled, ‘in the interests of amenity and public safety’. When considering amenity, paragraph 11 notes that regard should be paid to the advertisement’s effect on the appearance of the building, the visual amenity in the immediate neighbourhood and the cumulative impact the advertisement
would have on its surroundings’.
So what happens a lot of times is that the banner is just a huge photo of the building - which is pretty cool. But what if the banner were more like experimental art? Or a photo of something else? Do you think it would be worth writing to the Planning Committee to see if they would ask the builder to do something a bit more creative? Do you think the builder might actually grab the opportunity to work with local creatives - thereby upping their social status? If so, get writing!
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The advertising content pays for the printing and installing of the building image. Without the advert there would only be scaffold safety netting in place.
A compromise is made between % advert and % building image which allows this all to happen
Which means that the building % could be something other than an image of the building, correct? I can imagine a lot of ways this would play out.
The underlying idea is that these are underused sites for creative and community activity. I bet there’s a lot of latitude that agencies would be happy to exploit in return for their portion of the banner.
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[...] something I said : Look Here! Nice idea this – thinking about those huge banners used to cover up scaffolding – “So what happens a lot of times is that the banner is just a huge photo of the building – which is pretty cool. But what if the banner were more like experimental art? Or a photo of something else?” [...]
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