Anagrammatics. Making a game from rearranging letters to form provocative new phrases and, in some cases, using those phrases as titles and topics for photographs.
Claret Iced Fettle is an anagram of reflected lattice – something I thought I saw in the photo.
For this photo, a search on the anagram words turned up a page about Cryptanthus, a list of cultivars with one of the words in their names. So I’ve got a title, a topic, and link to something interesting.